At Brand Protocole, we thrive on creating breakthrough and growth opportunities for licensed brands in the New Zealand market. We offer a total brand development, distribution and marketing solution coupled with a strong network of relationships with 700+ Kiwi retailers.
As a brand licensing agent, our objective is to help you to optimise your royalty stream through our understanding of the license business, your commercial objectives and the New Zealand retail market.
Brand Protocole is also the master license holder for New Zealand’s iconic Buzzy Bee brand, so we have a unique understanding of licensor priorities. We appreciate the importance of strong design, sourcing, production, warehousing, distribution and marketing services – and a proactive experienced team to drive them.
OUR BRANDS
Brand Protocole works with top Kiwi brands and holds licenses for the All Blacks, Super Rugby, the All Blacks Sevens. Emirates Team NZ and everyone’s favourite, Buzzy Bee. Other brands that we have handled include New Zealand Cricket, Warner Bros Superhero franchises and Looney Tunes range.
It takes detailed knowledge of the New Zealand market and careful management of product volumes to make the most of licensed events. At Brand Protocole, we have successfully geared up for Rugby World Cups and have held supporter merchandise licenses for British and Irish Lions tours. We currently hold a supporter merchandise license for Emirates Team New Zealand in the lead up to the Americas Cup. We also hold the event merchandise license for the New Zealand leg of the HSBC International Rugby Sevens competition.
Our team works with a wide network of New Zealand mass market retailers and specialist outlets, selling in licensed product ranges, finding sales niches and setting pricing to make sure that the brands and products we represent are top sellers. We’re experts in the New Zealand retail environment and understand how to market and distribute product across a wide range of categories.
Our licensing expertise, retail relationships and market intelligence are specific and detailed. Our relationship with 90%+ of New Zealand’s mass market retailers gives us a unique ability to introduce brands, gain retailer feedback and stay one step ahead of market trends and opportunities. We attend regular programme and range reviews to plan seasonal programmes – offering opportunities for discovery and collaboration, trend identification and product/range feedback. This feedback loop informs the design/production process across our product ranges.
In short, we get the best from the market because we know it inside out.
At Brand Protocole, we thrive on creating breakthrough and growth opportunities for licensed brands in the New Zealand market. We offer a total brand development, distribution and marketing solution coupled with a strong network of relationships with 700+ Kiwi retailers.
As a brand licensing agent, our objective is to help you to optimise your royalty stream through our understanding of the license business, your commercial objectives and the New Zealand retail market.
Brand Protocole is also the master license holder for New Zealand’s iconic Buzzy Bee brand, so we have a unique understanding of licensor priorities. We appreciate the importance of strong design, sourcing, production, warehousing, distribution and marketing services – and a proactive experienced team to drive them.
OUR BRANDS
Brand Protocole works with top Kiwi brands and holds licenses for the All Blacks, Super Rugby, the All Blacks Sevens. Emirates Team NZ and everyone’s favourite, Buzzy Bee. Other brands that we have handled include New Zealand Cricket, Warner Bros Superhero franchises and Looney Tunes range.
It takes detailed knowledge of the New Zealand market and careful management of product volumes to make the most of licensed events. At Brand Protocole, we have successfully geared up for Rugby World Cups and have held supporter merchandise licenses for British and Irish Lions tours. We currently hold a supporter merchandise license for Emirates Team New Zealand in the lead up to the Americas Cup. We also hold the event merchandise license for the New Zealand leg of the HSBC International Rugby Sevens competition.
Our team works with a wide network of New Zealand mass market retailers and specialist outlets, selling in licensed product ranges, finding sales niches and setting pricing to make sure that the brands and products we represent are top sellers. We’re experts in the New Zealand retail environment and understand how to market and distribute product across a wide range of categories.
Our licensing expertise, retail relationships and market intelligence are specific and detailed. Our relationship with 90%+ of New Zealand’s mass market retailers gives us a unique ability to introduce brands, gain retailer feedback and stay one step ahead of market trends and opportunities. We attend regular programme and range reviews to plan seasonal programmes – offering opportunities for discovery and collaboration, trend identification and product/range feedback. This feedback loop informs the design/production process across our product ranges.
In short, we get the best from the market because we know it inside out.
We’d love to hear from you. Call or email our experienced team to find out more about our brand marketing and distribution services.
At Brand Protocole, brand marketing and distribution is our business. We hold the licensing rights for some of New Zealand’s most iconic brands, and the distribution rights for premium international brands. And for over 30 years, we have been helping New Zealand businesses bring out the best in their brand through the supply of high-quality uniforms, safety and promotional products.
Brand Protocole – your 360⁰ brand licensing and merchandising partner.
New Zealand Office
4/17 Airpark Drive
Airport Oaks, Mangere
Auckland, 2022
Official Brand Protocole Website © Terms & Conditions apply
At Brand Protocole, brand marketing and distribution is our business. We hold the licensing rights for some of New Zealand’s most iconic brands, and the distribution rights for premium international brands. And for over 30 years, we have been helping New Zealand businesses bring out the best in their brand through the supply of high-quality uniforms, safety and promotional products.
Brand Protocole – your 360⁰ brand licensing and merchandising partner.
New Zealand Office
4/17 Airpark Drive
Airport Oaks, Mangere
Auckland, 2022
Terms & Conditions apply
