Previously named Cole n Co, Brand Protocole was established as a corporate uniform and promotional merchandise supplier over 30 years ago. It subsequently acquired NZSM and now holds the licensing rights for some of New Zealand’s most iconic brands, and the distribution rights for premium international brands. We work with a wide variety of New Zealand mass market retailers and specialist outlets comprising a network of over 700 retail stores.
We are proud of our history in apparel and continue to support corporates and companies through the supply of high-quality branded workwear, uniforms, and promotional products.
In 2010 we took on a range of All Blacks apparel and merchandise licenses and in 2013, were awarded the license for Buzzy Bee and rebranded to form Brand Protocole as it is today. We quickly gained recognition as a key supplier of licensed merchandise in the New Zealand market.
Our experienced and dedicated team has the expertise, relationships, product knowledge, supply chain experience and systems to support the continuing commercial success of both our brands and our business. In response to the changing market, Brand Protocole is now applying its expertise to product agencies and the development of bespoke online stores.
DIRECTOR
Alan’s family acquired the business in 2016. As a passionate New Zealander, Alan is genuinely excited about the company’s association with iconic Kiwi brands. After a career in Finance and General Management, he is enjoying his multi-faceted role in a New Zealand SME.
Matt has been involved with the business since 2010 and has developed a wealth of licensing and product experience. He has developed great customer and licensor relationships and brings his energy and love of sports to our team.
Ann Maree is our newest team member, joining recently to take on the product portfolio. She has a background in apparel design and sourcing and will be a valuable addition to the team.
CUSTOMER SERVICES & ACCOUNTS LEAD
Kevin joined the business in 2013 and is the heart of our order processing and customer service functions. A sports and racing expert, Kevin is passionate about what we do and how we look after our customers.
Lyndsay is our most experienced campaigner, having spent over 20 years in the business. Lyndsay is fastidious about our inventory and warehouse ensuring both accuracy and efficiency. He also is an expert on sourcing uniform and promotional products. A great all-rounder and vital member of the team.
Mitch is a recent graduate who has joined us this year to add some weight to our marketing, social media, and online presence. Also a sports lover, Mitch enjoys the variety in our business and in his own role.
Previously named Cole n Co, Brand Protocole was established as a corporate uniform and promotional merchandise supplier over 30 years ago. It subsequently acquired NZSM and now holds the licensing rights for some of New Zealand’s most iconic brands, and the distribution rights for premium international brands. We work with a wide variety of New Zealand mass market retailers and specialist outlets comprising a network of over 700 retail stores.
We are proud of our history in apparel and continue to support corporates and companies through the supply of high-quality branded workwear, uniforms, and promotional products.
In 2010 we took on a range of All Blacks apparel and merchandise licenses and in 2013, were awarded the license for Buzzy Bee and rebranded to form Brand Protocole as it is today. We quickly gained recognition as a key supplier of licensed merchandise in the New Zealand market.
Our experienced and dedicated team has the expertise, relationships, product knowledge, supply chain experience and systems to support the continuing commercial success of both our brands and our business. In response to the changing market, Brand Protocole is now applying its expertise to product agencies and the development of bespoke online stores.
DIRECTOR
Alan’s family acquired the business in 2016. As a passionate New Zealander, Alan is genuinely excited about the company’s association with iconic Kiwi brands. After a career in Finance and General Management, he is enjoying his multi-faceted role in a New Zealand SME.
Matt has been involved with the business since 2010 and has developed a wealth of licensing and product experience. He has developed great customer and licensor relationships and brings his energy and love of sports to our team.
Ann Maree is our newest team member, joining recently to take on the product portfolio. She has a background in apparel design and sourcing and will be a valuable addition to the team.
CUSTOMER SERVICES & ACCOUNTS LEAD
Kevin joined the business in 2013 and is the heart of our order processing and customer service functions. A sports and racing expert, Kevin is passionate about what we do and how we look after our customers.
Lyndsay is our most experienced campaigner, having spent over 20 years in the business. Lyndsay is fastidious about our inventory and warehouse ensuring both accuracy and efficiency. He also is an expert on sourcing uniform and promotional products. A great all-rounder and vital member of the team.
Mitch is a recent graduate who has joined us this year to add some weight to our marketing, social media, and online presence. Also a sports lover, Mitch enjoys the variety in our business and in his own role.
We’d love to hear from you. Call or email our experienced team to find out more about our brand marketing and distribution services.
At Brand Protocole, brand marketing and distribution is our business. We hold the licensing rights for some of New Zealand’s most iconic brands, and the distribution rights for premium international brands. And for over 30 years, we have been helping New Zealand businesses bring out the best in their brand through the supply of high-quality uniforms, safety and promotional products.
Brand Protocole – your 360⁰ brand licensing and merchandising partner.
New Zealand Office
4/17 Airpark Drive
Airport Oaks, Mangere
Auckland, 2022
Official Brand Protocole Website © Terms & Conditions apply
At Brand Protocole, brand marketing and distribution is our business. We hold the licensing rights for some of New Zealand’s most iconic brands, and the distribution rights for premium international brands. And for over 30 years, we have been helping New Zealand businesses bring out the best in their brand through the supply of high-quality uniforms, safety and promotional products.
Brand Protocole – your 360⁰ brand licensing and merchandising partner.
New Zealand Office
4/17 Airpark Drive
Airport Oaks, Mangere
Auckland, 2022
Terms & Conditions apply
